PANEL: From digital transformation to exponential transformation in health
Julio Cesar Segura Castro
Digital Transformation Manager at Boston Scientific Mexico
Degree in Communication Sciences from the Intercontinental University, Specialist in Digital Transformation from the Monterrey Institute of Technology, with a Master's Degree in Interactive Multimedia from the Simón Bolívar University. Expert in Digital Marketing, Digital Transformation and Significant Innovation. With 15 years of experience in the implementation of new digital business models for the medical device and consumer technology industry, focusing on innovation that generates value for customers while providing constant value to society. He is currently the Digital Transformation Manager for Boston Scientific Mexico, leading work groups in the creation of solutions to improve the articulation and service to clients. In addition, he currently works as a professor in the Digital Marketing Specialization at the Intercontinental University and creator of the new Digital Analytics Specialty at the institution.